Clavinaro
digital music school teaching with individual focus on each student. as an online plattform Clavinaro is able to reach and teach students all over the world. no matter the personal preferences or knowledge, teachers will come up with individual curriculums.
the logo
clavinaro's logo focuses on conveying the business' profession and it's goal. the suttle display of the piano keys and their slight increase in height, visualizes the companys slogan "keys to success"
colors & font
#DADADA
#363636
to underline the modern and innovative approach of the brand "alata" was chosen as the brand's main font. its designers describe it as "geometric low contrast sans design"
other materials
although this project was made up, promotional materials such as social media ads and posters were designed to show the full potential of the visual identity and establish a small brand guide
social media ad
social media ad
simple app mockup